Full schedule. Happy clients.
A complete digital package built for pet groomers — website, AI chatbot, client & pet records, online booking, automated reminders, rebooking nudges, and marketing — all in one plan, starting at $99/month.
You're grooming dogs, not managing software
You're elbow-deep in suds with a squirming goldendoodle. Your phone buzzes — another new client wanting to book. By the time you dry off and call back, they've already found someone else on Google.
Your schedule lives in a paper calendar or a notes app. Client details — breed, temperament, coat type, allergies — are scattered across text threads and sticky notes. You know you should remind people to rebook, but you barely have time to eat lunch between appointments, let alone send follow-up texts.
That's what SmartSite is for. It's everything your grooming business needs online — a professional website that showcases your work, an AI chatbot that answers questions and captures leads, a CRM with client and pet records, online booking that syncs with your schedule, automated reminders, rebooking nudges, and marketing that keeps your chair full. All managed for you, all in one plan.
You focus on the pets. We'll keep the appointments coming.
Everything your grooming business needs — in one plan
Your website
A professional, mobile-first website designed for pet groomers. Showcase your services, your space, your work — with clear calls to action that turn visitors into booked appointments. Not a generic template. A site built around how pet owners actually search and book.
AI chatbot
An AI-powered chatbot that answers questions 24/7 — services, pricing, availability, breed-specific grooming, whatever pet owners ask. It captures their info and feeds it into your CRM so no lead slips through, even when you're mid-groom.
CRM with client & pet records
Every client and every pet — breed, coat type, temperament notes, grooming preferences, vaccination records — stored in one place. See their full history, upcoming appointments, and past services at a glance. No more digging through texts to remember if Bella gets anxious with dryers.
Online booking
Let clients book directly from your website — pick a service, choose a time slot, done. It syncs with your availability, sends automatic confirmations, and puts it on your calendar. No more back-and-forth messages to find a time.
Unified conversations inbox
Website chat, text messages, emails, phone calls — all in one inbox. Respond from your phone or computer without checking five different apps. One place for every client conversation.
Missed call text-back
Miss a call while you're grooming? The system texts them back within seconds: "Hey, sorry we missed your call — how can we help?" Keeps the conversation going instead of losing them to the next groomer on the list.
Automated reminders & rebooking
Appointment confirmations, day-before reminders, post-groom follow-ups, and rebooking nudges — all automated. Clients get reminded when it's time to come back, and your schedule stays full without you lifting a finger.
Review requests & follow-ups
After every appointment, an automated review request goes out. Your Google reviews grow on autopilot while you focus on the next dog in the chair. Plus nurture sequences to keep past clients engaged and coming back.
Start where you are. Scale when you're ready.
Launch
Your digital foundation. Everything you need to look professional online and keep your schedule full.
- Professional website designed for pet groomers
- AI-powered chatbot
- CRM with client & pet records
- Service menu with online booking
- Automated appointment reminders
- Missed call text-back
- Unified conversations inbox
- SMS & email follow-up automation (confirmations, rebooking nudges)
Add-on: AI voice agent — $50/mo
Best for: Groomers who need a professional online presence, online booking, and a system to keep clients coming back — without juggling multiple tools.
Get StartedGrow
Everything in Launch, plus payments, reviews, and social — so you can grow without the extra work.
- Everything in Launch
- Online payment collection at booking (via Stripe or Square)
- Invoicing & text-to-pay
- AI voice agent included
- Automated review requests
- Weekly social media posting
Best for: Groomers who want to collect payments seamlessly, build their online reputation, and stay visible on social media — all on autopilot.
Get StartedScale
Everything in Grow, plus marketing to actively drive new clients to your book.
- Everything in Grow
- Your choice of SEO or Google Ads (full Essentials-tier service)
Best for: Grooming businesses ready to actively drive new clients through search rankings or paid ads — with every tool and automation already in place.
Get StartedBuilt for groomers. Built for you.
Solo groomers
You're a one-person operation and need a system that handles the business side so you can focus on grooming.
Grooming salons
Multiple groomers, multiple schedules — keep everything organized with one booking system and one client database.
Mobile groomers
You're on the road all day. Online booking, automated reminders, and a chatbot that handles inquiries while you're in the van.
Specialty & breed-specific
Whether you specialize in doodles, show dogs, or cats — showcase your expertise and attract the right clients.
New grooming businesses
Just starting out? Get a professional online presence from day one and start building your client base immediately.
Groomers scaling up
Adding staff or a second location? SmartSite grows with you — more bookings, more clients, more marketing.
Cat groomers
Cat grooming is a niche market. Stand out online and let cat owners find you when they need specialized care.
Any pet care business
If you groom pets and need more clients walking through the door, this is for you.
What you'd pay doing it separately
If you pieced this together yourself with individual tools and services, here's roughly what you'd be looking at:
SmartSite bundles everything together at a fraction of the total — and none of it requires you to set up, manage, or troubleshoot anything yourself.
What our clients say
“Working with Ovis Digital has been a fantastic experience. As a new business owner, I was nervous about launching my first website, but their team made the entire process stress-free — guiding me step by step despite my limited tech knowledge.”
“Ovis Digital has been outstanding to work with. Their dedication to deliver a quality product — time and time again — paired with the knowledge and experience to tackle any issue, is top-notch. I would highly recommend them to anyone!”
“Ovis got our website up super quick and they are great to work with. Give them a call!”
Common questions
Yes. We'll build you a new, professional website as part of your SmartSite package. If your current site is in good shape and you'd rather keep it, we can discuss integrating the SmartSite tools (chatbot, CRM, booking, automations) into your existing site instead.
Not at all. We set up everything for you. The booking system is simple, the inbox works like texting, and the automations run in the background without you touching them. If you can use a smartphone, you can use SmartSite.
Yes. You can upgrade or downgrade anytime. Most groomers start with Launch to get their booking and client management in place, then move to Grow when they're ready to add SEO or Google Ads to bring in new clients.
Both. Each client can have multiple pets on file, and each pet record stores breed, coat type, temperament notes, grooming preferences, vaccination info, and full service history. When a client books, you see everything you need before they walk in the door.
Based on the typical grooming cycle for each pet (usually 4–8 weeks), the system automatically sends a friendly text or email reminder when it's time to rebook. Clients can book their next appointment right from the message. It keeps your schedule full without you having to chase anyone down.
No. No setup fee, no onboarding charge, no hidden costs.
Most Launch packages are live within one week. Grow and Scale tiers that include SEO or Google Ads take a bit longer for the marketing campaigns to be fully built out, but your website, booking, and core tools are typically ready within the first week.
No. SmartSite is month-to-month. We recommend giving it at least three months to see results (especially with SEO), but you can cancel anytime with 30 days' notice.
It's an AI-powered phone agent that picks up calls you can't answer — while you're grooming, after hours, during busy times. Instead of voicemail, the AI answers, handles the conversation, captures their info, and books appointments on your behalf. It's $50/mo as an add-on to Launch and Grow, and included free with Scale.
Ready to fill your schedule?
Pick a time below and we'll walk you through SmartSite, answer your questions, and get your grooming business set up within the week.
View all pricing